The PFI Member of the Year is an annual campaign that awards one ordinary PFI member company for their extraordinary membership, through outstanding commitment to their membership requirements and upholding those PFI principles that set PFI member brands apart from other available pet foods. WUMA! Dog Food has gone above and beyond to aid the PFI in achieving their ultimate vision: to improve the long-term care and wellbeing of pets by instilling trust in safe, commercial nutrition.