The PFI is dedicated to upholding international standards of quality & safety in pet nutrition. Members of the PFI commit to these values and ensure their pet food is aligned with ethical and safe food processes, giving you total peace of mind in knowing that what it says on the bag is exactly what’s in the bag.
|ORDINARY MEMBERS||AFFILIATE MEMBERS|
|AFGRI Animal Feeds||Liebe||ADDCON Africa Feed & Grain Additives|
|AFRIPET (Pty) Ltd||Lokuno||Alltech Biotechnology SA|
|Agricol||Martin & Martin (Pty) Ltd||Bitek Feed Science|
|AHA Voere||Master's Choice||BJK Industries (Pty) Ltd|
|Amigo||Max Munchies||Cargill Premix & Nutrition|
|Animalzone||Montego Pet Nutrition||Chemuniqué|
|Aqua Plus||NicheBrands||Com-Chem Trading|
|AVI Plus||Nourish Dog Treats||Diana Pet Food (SPF SA)|
|AVI Products||Nutribyte||DSM Nutritional Products SA (Pty) Ltd|
|Bella||Nutritionhub||Energy Oil (Pty) Ltd|
|Bhenyati Promotions cc||Omega Pet Foods||
|Bob Martin||Pamper||Mérieux NutriSciences|
|Borbely Trading cc||Petley's||Nutri Se7en Advances|
|Boss||Promeal (Pty) Ltd||Protein Feeds|
|Butch||Purina One||Provimi SSA (Pty) Ltd|
|Candy Colours Trading||Rimax||SA Premix|
|Complete Pet Food||Rocky||Saltcom|
|Cube Route (Pty) Ltd||Royal Canin SA||Southern Cape Fish Meal|
|Dorven Foods & Feeds cc||Supreme Pet||Trouw Nutrition|
|Emerald Gold||Technopet||Veterinary Import - Export Authority cc|
|Enerdog||Thee Cat Food|
|Epol||Thee Dog Food||ASSOCIATE MEMBERS|
|Fancy Feast||Top Dog||Xantah Research|
|Farm Dog||Top Pet|
|Hills Pet Nutrition||Trusty|
|Ideal||Woolworths||SPECIAL AFFILIATE MEMBERS|
|Jock Dog Food||WUMA Dog Food|
|Juanva Dog Food||Your Companion|
An Ordinary Member of the PFI is the individual firm or company directly engaged in the manufacture (either itself or through a third party) or distributor of pet foods whose brands are directly owned or distributed by it. Those persons or companies that own their own branded pet food products (potentially as a private label) and whose primary business is to put up such pet food to the general public for resale (retailing) shall be included in this category.
A Special Affiliate Member of the PFI is an individual firm or company whose primary business includes putting up pet food to the general public for resale (retailing), but who does not own its own branded pet food products potentially as a private label.
An Affiliate Member of the PFI is an individual factory or plant of a firm or company involved in manufacturing and supplying raw materials, vitamins or minerals for inclusion in pet food or any industry related to pet food, consultants, companies, legal entities or firms whose business is related to pet food.
An Associate Member of the PFI shall be any association, charity, educational institution, statutory body involved with pets, or research into pets, or pet food, but not directly involved for profit in pet food, including media representatives, who may be invited and duly elected to Associate Membership in terms of the Articles of Association of the PFI.
|Johan van Jaarsveld||Montego S.A.||Chairman|
|Dr. Sarah Miller||Cube Route||Deputy Chairperson|
|Dominique Kuhlmann||PFI||Executive Director|
|Alexis Bray||Royal Canin S.A.|
|Bronwyn Fulton||AVI Products|
|Henk Jutte||Complete Pet Food|
|Liezel van Bergen||AFGRI Animal Feeds|
|Suretha van Breda||Trouw Nutrition|
|Nutritional Standards Committee:|
|The PFI’s strongest and most active committee, the Nutritional Standards Committee (or NSC) busies itself working on all matters that may affect pet food quality and legislation. The committee monitors the workings of the DAFF committees (Feed Forum, Food Safety Forum, Compliance Forum) and debates these outcomes, considering whether proposals should be accepted or not, feeding information through to the PFI Board of Directors. The committee also monitors new developments with regard to worldwide nutrition, GAPFA (Global Alliance of Pet Food Associations) work output and direction taken, benchmarks with FEDIAF (The European Pet Food Industry Federation) & AAFCO (The Association of American Feed Control Officials), drives the SABS Standards and discusses all SABS Committee developments that may have an influence on pet food. The committee considers self-policing methodology and all issues that may influence the nutritional quality of pet food, including international animal health trends.|
|Packaging & Labelling Committee:|
The Packaging & Labelling Committee was only recently formed to prepare for deregulation of pet food advertising and packaging reviews, which it is aimed to direct to the Advertising Standards Authority. Together with an outside consultant, the committee has developed an industry code that will be placed as an annexure on the ASA Code.
The committee proactively reviews packaging and labelling and will continue to do so, to ensure limited deviation from the impending ASA code.
|The Marketing Committee was formed to drive and manage all PFI-related marketing activities. Formed by various PFI member brands, the committee acts as a sounding board, offering a representation of the industry through PFI communication.|
|The Statistics Committee was formed for the purpose of problem solving, as related to industry statistics.|
The PFI also has representation on various legislative levels, acting as representation for all stakeholders, to ensure the association and stakeholders remain informed and included in pertinent decisions. These include: