Correct feeding for your dog’s life stages

From the bouncing bundle of puppy love to wise matriarch or patriarch, each stage of your dog’s life brings fresh challenges and rewards – all of which are better faced with a good diet. From a puppy’s energetic demands, to the unpredictability of adolescence, to self-assured...

PFI membership sets trusted pet foods apart

With so much choice out there it’s great to know that there’s an indicator to set trusted pet foods apart. When considering what pet food is best to feed your pets your first point of call should be confirming that they are a member of the Pet Food Industry Association of...

Navigating a pet food label

With pet ownership on the rise, and more and more of those pets being considered part of the family, it makes sense that the pet food industry continues to grow ahead of GDP and that human food trends are now also making their way into the pet world. The combined result is that...

The need for added vitamins and flavour in pet food

It’s true that commercially prepared pet foods are fortified with vitamins and minerals, but this is not due to “harsh” manufacturing processes destroying nutrients, as is sometimes incorrectly believed. Their inclusion aids in increasing the nutritional content of the product,...

Spoilt for choice – which pet food brand is right for my pet?

Much like us, each pet is unique, with different preferences and dietary considerations. Opting to feed your pet a commercially prepared pet food will ensure that you are supplying them with all of their basic nutritional requirements and thankfully, we are spoilt for choice when...