What’s in a pet food label?

Pet food variety abounds in South Africa, so it is no surprise that not all foods are made equal. To ensure that you are feeding a pet food that is made with integrity and has been duly registered with the authorities, ensure that your chosen brand is a member of the PFI (Pet...

Particular nutrition pet foods – a pet’s first medical intervention

Responsible pet ownership does not stop and start with meeting your pet’s daily needs. It peaks at times when signs of illness or injury surface and it is your obligation as an owner to take the necessary steps for immediate treatment at your veterinarian or local veterinary...

Correct storage of pet foods

You’ve made the wise decision and purchased a pet food brand that puts the welling of your pet first – you’ve purchased a PFI (Pet Food Industry Association of Southern Africa) member brand, so you can rest assured that you’ve got a safe, nutritious food in your hands. But...

Correct feeding for your dog’s life stages

From the bouncing bundle of puppy love to wise matriarch or patriarch, each stage of your dog’s life brings fresh challenges and rewards – all of which are better faced with a good diet. From a puppy’s energetic demands, to the unpredictability of adolescence, to self-assured...

Navigating a pet food label

With pet ownership on the rise, and more and more of those pets being considered part of the family, it makes sense that the pet food industry continues to grow ahead of GDP and that human food trends are now also making their way into the pet world. The combined result is that...

Myths and misconceptions about pet food

In this day and age, where information is so readily available, one has to be cautious of the content they consume and decide to believe. Everyone’s an expert, especially when it comes to pets, so how does one differentiate between fact and opinion? The Pet Food Industry...