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Directors and Committees

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The Pet Food Industry Association

Directors

Johan van Jaarsveld

PFI Chairman - Montego Pet Nutrition

Christina de Beer

PFI Deputy Chairman - RCL Foods

Dominique Kuhlmann

Executive Director PFI

Bruce Tiley

Cube Route

Frank Chadinha

Royal Canin S.A.

Patrick Ferrar

AVI Products

Henk Jutte

Complete Pet Food

Ivor Queally

Quiet Brooke Trading

Brendan Hayes

Bob Martin

Liezel van Bergen

Afrique Pet Food

Neil Meyer

Promeal

Committee

Nutritional Standards

The PFI’s strongest and most active committee, the Nutritional Standards Committee (or NSC) busies itself working on all matters that may affect pet food quality and legislation. The committee monitors the workings of the Department of Agriculture committees (Animal Feed Forum, Compliance Forum) and debates these outcomes, considering whether proposals should be accepted or not, feeding information through to the PFI Board of Directors. The committee also monitors new developments with regard to worldwide nutrition, GAPFA (Global Alliance of Pet Food Associations) work output and direction taken, benchmarks with FEDIAF (The European Pet Food Industry Federation) & AAFCO (The Association of American Feed Control Officials), drives the SABS Standards and discusses all SABS Committee developments that may have an influence on pet food. The committee considers self-policing methodology and all issues that may influence the nutritional quality of pet food, including international animal health trends.

Committee

Packaging & Labelling

The Packaging & Labelling Committee was formed to prepare for deregulation of pet food advertising and packaging reviews, which it is aimed to direct to the Advertising Regulatory Board (ARB). Together with an outside consultant, the committee developed an industry code that has been placed as an annexure on the ARB Code.

 

Having completed the code, this committee has become dormant but may be revived as the Act 36 regulations are amended.

Committee

Marketing

The Marketing Committee was formed to drive and manage all PFI-related marketing activities. Though it is a dormant committee at this time, it was formed by various PFI member brands, the committee may act as a sounding board, offering a representation of the industry through PFI communication.

Committee

Retail

A newly formed committee of the PFI (the retail committee) is working to facilitate matters of compliance through educational initiatives and relationship building with the retail sector.

Committee

Other

The PFI also has representation on various legislative levels, acting as representation for all stakeholders, to ensure the association and stakeholders remain informed and included in pertinent decisions. These include:
  • Department of Agriculture & Act 36
  • Agri-SETA
  • ARB representative
  • SABS pet food working group
  • SABS STANSA 70D (Trade Metrology)
  • SABS STANSA 489 (GMP Feed Milling)