The old adage “you are what you eat” holds as true for pets as it does for owners. So, when choosing the right brand for your pet, the first question you should ask is, “is this pet food brand a member of the PFI?”
Everything that the PFI does is aimed at improving the long term care and wellbeing of South African pets by instilling trust in safe, commercial nutrition. As such, the actions taken by the PFI, to regulate and police the pet food market, extend to members and non-members alike.
It is recommended that you only feed your pets specifically prepared pet food to meet their nutritional needs and provide fresh, clean drinking water.
Feeding your pet a PFI member brand will give you the peace of mind that you are feeding the best that you can afford, as these brands have committed to upholding international standards of quality & safety in pet nutrition. In so doing, these brands pledge to align their manufacturing with ethical and safe food processes, so you can rest assured that what it says on the bag is exactly what’s in the bag.
And while PFI membership is not compulsory, the rigorous screening and approval process that brands undergo before joining, endorses their commitment to continually uphold these minimum nutritional standards and to operate in a manner that puts the wellbeing of your pet first.